DATE:
2007
LOCATION:
Ararat, VIC
CLIENT:
Ararat Rural City Council
Following high retail vacancy rates in the Ararat, Willaura and Lake Bolac town centres, Village Well was engaged through Ararat Rural City Council’s Retail Renewal and Drought Recovery Project.
Village Well worked with the community, businesses and Council to deliver strategies for town centre renewal.
The project was part of the Council’s and stimulated business and community confidence through a series of community and Council workshops that delivered:
- A small wins program for community led main street revitalisation
- Inspirational visual merchandising and customer service training
- Visual merchandising makeovers for one shop in each town
- Unique brands for each Ararat
- Streetscape recommendations for Barkly Street in Ararat
- An entry statement for Ararat based on the logo
- Following the project, retail vacancy rates were at 1%.
