Brookfield Place, Perth Placemaking Vision

Village Well was invited to facilitate a Placemaking workshop with the key stakeholders and property owners of Brookfield Place, in Perth’s CBD.

A place vision was developed during the workshop, as well as a new compelling story and place positioning, which then informed a strategic leasing mix and the masterplanning and design for the site. The project team also developed a series of place activation ideas, which assist in keeping Brookfield Place a busy and well-loved destination from morning until late at night.

The unique history of the local area and the place story is weaved into the design, materials, place textures and public artwork, making this new development contextually rich and distinctive.

Village Well played the key role in getting all the key players to ‘sing from the same songsheet’ and working collaboratively together.

Brookfield Place is a now a vibrant work and play hub, offering locals and visitors an authentic experience with plenty of day and night activities right in the heart of Perth.