Preston Central Brand and Positioning

Darebin City Council undertook a process to design and install information and wayfinding structures within Preston Central. They engaged Village Well to undertake the design work, incorporating a consultative process.

The core component of the work was the development of a branding identity/logo for Preston Central.

Future Positioning:

Rationale
Preston Centre is in need of a clear market positioning that captures the following:

• It’s Cultural Diversity and the differences in its People
• Preston Central as a meeting and cultural place
• A destination for many activities
• Captures a sense of place and inclusiveness – Preston Centre is a place for all.

Marketing Collateral Use
Village Well recommended that the preferred positioning statement is used in all promotional collateral including:

• Banners
• Signage
• Media – Local and National
• Brochures.